Southern Tide was founded by a 23 year-old young man named Allen Stephenson. Raised in the South, Allen saw a need in the marketplace for high-quality clothing with a classic Southern style. It was really quite simple: he wanted to take all the modern design elements of today’s youthful trends and tie these in with his love for old southern culture and lifestyle to create a brand that stood for craftsmanship, clean lines, classic design and rich heritage. This became the brand Southern Tide.

We opened the Northeast's first Southern Tide shop in shop on Nantucket within our SHIFT store in 2017, and it's been a party ever since. We are thrilled to announce that, in late Spring 2018,  we will be officially transitioning all three of our SHIFT stores into Southern Tide Signature Stores at our locations in Chatham, Mashpee, and Nantucket.

Southern Tide combines fresh trends with cherished classics to offer all of your 'go-to' outfitting for your summer on the Cape and Islands. From beach, boat, brewery, or golf course to a summer night in town on the cobblestones, Southern Tide offers all of the necessary basics for seasonal living for men, ladies, and boys. Southern Tide is classic, coastal, and adventurous; just like our treasured Cape Cod & Nantucket, and we are pleased to indulge our customers in this lifestyle brand.

We can’t wait to delight you, our valued customers, in our new venture! We know this brand is the perfect offering for our customers and we’re excited to share this exciting retail experience.


Stay tuned on store opening updates via instagram: @southerntide_nantucket